1 in 10 people in the UK are lonely. It's the unspoken epidemic. But with loneliness being as harmful as life-threatening diseases like diabetes or obesity, now is the time for action to be taken.
Bloom is an app proposal targetted at lonely people in an unforgiving age of technology and so-called social media. Much like today's trend of dating apps, Bloom invites people to add their personal profile to find other people nearby based on their interests. The aim is to encourage conversations and help to kickstart long-lasting friendships.
Not only allowing people to find friends and chat within the app, Bloom also encourages people to take the friendship off of the screen and socialise face to face. The app helps to highlight and promote local events and experiences that will create memories that last forever. The marketing campaign Adventure Awaits follows the theme of exploration and adventure that people have throughout their friendship.