I'm Charlie O'Halloran. I'm a published, freelance creative based in the UK. I solve problems with creative solutions. My wide skillset spanning many different fields mean there's no challenge too tough to tackle.
After graduating from the University of Essex, I soon joined the design team at creative PR agency 72Point creating infographics, online puzzles and reports for household names such as Boots, Warburtons, Johnson's, British Heart Foundation and Birds Eye. But with the desire to broaden my horizons and utilise more of my skills, I made the choice to freelance full-time.
Working from my home studio in the historic Roman town of Colchester, I now collaborate with clients across the globe to make design that not only looks good, but also helps deliver results. From national brands like Primark, Huwaei UK and Weetabix, to local start-ups like Caddies, Head High and Front Room Folk Festival. Whether it's a complete rebrand or just an infographic, I have you covered. Let's go on a creative journey.
Branding & Identity
Adobe XD & Sketch
It is essential that everyone is on the same page before any work begins. I encourage my client to cooperate in creating a brief in which to outline the problem in hand and the creative means in which I can help solve it. Though often fluid in most cases, this is also the best time to establish a time-frame and budget for the project to begin.
A key part of the design process is researching and collating materials to create moodboards to convey styles and moods to the client. These help establish the best direction for the project to meet the criteria outlined in the aforementioned brief before the nitty-gritty begins.
After the creative direction has been outlined and agreed by all parties involved, the creative process can begin. Concepts are created during this time to convey my ideas whilst staying true to the brief, style guides and moodboards.
Once the initial phase of the creative process is complete, assets are then sent to the client for approval. If there is feedback and amendments to be made, these are then completed and repeated until approval and sign-off. Final payment is due within 30 days of receiving final assets.
Let's work together.